You may already have heard about the benefits and importance of setting up your clinic’s Google My Business account, but now that you have, how can you go about improving and optimising your listing? We will take you through some simple and easy steps that you can make use of in optimising your Google My Business profile.
As you know, Google wants to provide its users with the most relevant and accurate information that it can. Therefore, by making sure that the information on your Google My Business profile is up to date and correct, you are placing yourself in a position to be prioritised by Google in its search results.
This goes for all essential information about your clinic or practice, including your:
All these pieces of information help you build the foundation of your local SEO, which is necessary for Google to understand your clinic and prioritise your listing in search results. Additionally, ensure that the information provided on your website matches your Google My Business profile. Contrasting information could negatively impact your search ranking.
Remember to include images where possible to help complete your Google My Business profile. Photos of your clinic front can also help patients find your clinic easier.
Once you have verified your Google My Business account, you will be given the option of adding posts. Adding posts related to the services you provide and conditions you treat both provide potential patients with information and let Google know that your profile is active.
For this section of your Google My Business profile, you can use information that already exists on your website. As mentioned, this is an excellent way to give potential patients more details on the conditions you treat without needing to create additional content.
When using information that already exists on your website, remember to include a ‘Call To Action’ (CTA) button. This button can be placed after your introductory paragraph prompting readers to ‘read more’ or ‘find more information’ on your website. The added benefit of doing this is that you are helping to drive traffic to your clinic’s website.
Take note that these posts should be reviewed weekly, as Google Posts disappear after seven days.
If a potential patient is unable to find a piece of information on your listing or website, they are going to want to contact you. While you may already have your contact information and a method of booking an appointment on your website, it would be helpful to patients if you include one on your Google My Business profile.
Bear in mind that studies have indicated that the majority of people would rather communicate via text as compared to a phone call. Therefore, including a number that can be used for both would ultimately benefit your clinic.
Google will also give users an estimate of the time you take to respond to these messages sent via your Google My Business account. Meaning that taking the time to be active here and respond to patient queries will increase your engagement and how likely Google is to prioritise your clinic in a search result.
In conclusion, once you’ve taken the time to set up your Google My Business account, these simple tips will go a long way in increasing both your website’s traffic and the number of patients who are aware of your clinic and the services you provide.
Remember that Google always seeks to provide its users with the most helpful and valuable information. They want to make its users’ lives easier. Therefore, by investing the time and effort into keeping your Google My Business profile updated and relevant, you are giving yourself the best possible chance of being prioritised in a user search.
This ultimately means that you will be able to reach and help more patients in need of your services.